In today’s digital age, social media is critical to your business' success. Here are some key performance indicators (KPIs) that measure the performance of your content.

Social media has grown more than just a trend as it has developed to be a powerful business marketing strategy. In fact, according to statistics, about 93% of marketers around the world use social media for their businesses. Meanwhile, 77% of businesses use this tool to reach their customers. 

With around 4.9 billion social media users globally, being online means facing tougher competition—especially since you want your business to be noticed by your target market. This is why every social interaction counts.

But how can it be measured? Through key performance indicators (KPIs), which give you a good look at how your posts and online presence are doing. 

In this article, we delve into the different kinds of social media KPIs for your social media posts. By understanding what each one stands for and what they focus on, it becomes easier to analyze points of improvement so that they can be acted upon more effectively and immediately. 

1. Follower Count

Follower count is a fundamental social media KPI that reflects your brand's reach and influence. Although having lots of followers does not immediately equate to having a successful brand, it lays the foundation for having an established number of brand believers. 

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