There are different types of influencers—ranked based on their number of followers—and figuring out which tier works for your business will help maximize your influencer marketing efforts.

According to the Asia Pacific Insights: Influencer Marketing Report 2023 released by Partipost and MSW Ventures, 60% of the brands here in the Philippines would allocate up to 50% of their budget to influencer marketing. This just goes to show how influencers play a crucial role in the marketing and potential sale of products and services these days.

Defined as "a person or thing that influences somebody or something, especially a person with the ability to influence potential buyers of a product or service by recommending it on social media," influencers are an essential asset in a campaign, as they can help boost sales when done right.

However, influencer marketing in itself is not as simple as striking a deal with just anyone—especially when it comes to promoting your business or endorsing a product and/or service. It is actually a lot more complicated than that. For one thing, there are what is known as “influencer tiers,” which refer to the different types of influencers based on their number of followers.

In this article, we look into these influencer tiers, which one to choose for your brand, and how they can help your business.

What are Influencer Tiers?

Knowing and understanding influencer tiers will help you determine which is best for your business. According to Shopify, there are five different types or tiers for influencers, which are as follows:

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