These are the Types of Content That Filipino Social Media Users Enjoy Most
To catch the attention of your target audience, your brand’s social media content should be appealing. But what type of content do Filipinos enjoy seeing anyway?
Did you know that, as of January 2023, 84.45 million people here in the Philippines are social media users? That is equivalent to 72.5% of the total population!
Given these numbers, it is easy to understand why many brands have made having a social media presence a top priority. It is, after all, a sin for a brand to not have a social media account these days. Not only does social media let brands advertise and market their products and services, but they can also allow brands to directly communicate with the audience, provide customer service, and even make an online sale or transaction.
However, having a social media presence is not as simple as posting random photos and videos. Thus, it is crucial for brands to capture the attention of their target audience. And this can be a lot more difficult than many entrepreneurs realize.
So how exactly can brands capture the attention of their target audience? One way is by posting content that they actually enjoy seeing on their feeds. And what kind of content do Filipinos enjoy seeing anyway?
Comedy, Memes, and Viral Videos
According to the Asia Pacific Insights: Influencer Marketing Report 2023 released by Partipost and MSW Ventures, 63.1% of Filipinos enjoy comedy, memes, and viral videos.
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