Why This Popular Motor-Hailing Service App’s Ad Drew Flak
Although known for their witty remarks and catchy jokes, Angkas seemed to have crossed the line with their recent online advertisement. Here’s why it went viral.
Angkas has made a name for itself—not just for its affordable transport services, but also because of its strong online marketing presence, thanks to its witty but relatable ads that ride on trends, so to speak. With over 800,000 followers on their Facebook page alone and millions of app downloads, many trust the company for its motorcycle-hailing services.
From time to time, the brand is known for releasing some promo codes that provide its users with discounts for their rides. This is usually posted alongside catchy graphics and puns, which turned out to be the same reason why they trended for the wrong reasons during this Father’s Day.
In this article, we look into what happened, what Angkas did after, and what could be learned from this.
What the Ad is About and the Reactions it Got
In line with Father's Day, Angkas rolled out a promo code called ANGKASDADDY, which was accompanied by a graphic of a girl in a yellow shirt with a pained look on her face as she’s sticking out of a car roof. On top of it was a text that read: “Stepdad, I’m stuck (in traffic)”. The post also came with a caption that says “What are you doing stepdad?”
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