Grab Philippines hosted a masterclass that teaches business owners how to enhance their digital marketing proficiency and generate more inquiries for their businesses.

According to the Philippine Statistics Authority, there are more than 1 million business enterprises in the country and about 99.58% of them are micro, small, and medium enterprises (MSMEs). This just goes to show how competitive the playing field is for both business owners and aspiring entrepreneurs. After all, to win over their desired audience, they need to stand out from everyone else.

One of the common approaches business owners use nowadays for their business includes social media. By leveraging the digital platform, business owners can boost the presence of their respective brands and attract more customers. And with merchants—especially in the food and beverage industry—learning how to put their businesses online, many platforms and apps have been stepping up to teach them what modern business approaches work. 

In fact, just recently, Grab Philippines hosted a merchant masterclass where business owners were able to learn from each other, as well as from some experts that Grab invited. Here’s what went down. 

About the Masterclass Event 

The Grab Merchant Masterclass is a flagship initiative for merchant partners under the GrabAsenso Program. This event has had four face-to-face sessions across the country, where it has welcomed more than 250 merchant-partners. Moreover, the company has also launched online episodes on its social media channels, as well as its own app—exclusively for its merchant-partners.

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