[ASK TBM] What Should Entrepreneurs Know About Social Media Management?
Social media management is more than just posting daily. To know more, we asked the owner of a branding and social media management agency for some key pointers.
Did you know that as of January 2023, the Philippines is home to 84.45 million social media users and counting? Given this staggering number, it is no surprise that countless brands and businesses have invested so much in social media, given that it isn't just for communication—but also for advertising and promotions for brands everywhere.
In fact, businesses these days use it to showcase their products and services, engage with their target audience, and even make sales daily. But, there is a catch to all that. Social media management doesn't just mean posting content daily. There's a lot of thought and planning that goes into it.
To equip entrepreneurs with the proper knowledge of social media management, we asked Zia Lim, the owner of the branding and social media management agency Izi Social, what they should keep in mind.
Were you always knowledgeable about branding and social media? How were you able to acquire the knowledge and skills related to social media management?
People get shocked when I tell them that my college major wasn’t Marketing. They get even more surprised when they find out that I was a Psychology graduate—given the career path I chose.
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