Targeting Gen Z customers means understanding how they think. In this article, we list five marketing strategies that businesses can use to capture this market. 

Nowadays, more businesses are targeting Gen Zs since they comprise about 40% of the global consumer population. By definition, Gen Z pertains to those who were born between 1997 to 2012. With about 2 billion of them in the world, it is important that businesses—especially marketers—learn how to understand and engage with this generation.

But more than that, the spending capacity of Gen Zs should be taken into account. Why? This is because they are foreseen to take up about 27% of the global workforce by 2025. 

Given that this tech-savvy generation is known for its high presence on social media, businesses should learn how to cater to what they like or look for when online. However, this mindset isn't limited to online businesses. After all, all brands—even brick-and-mortar shops—should have a strong social media presence nowadays.

With that, here are five marketing strategies that can be used to attract the Gen Z market.

Create Channel-Specific Content 

Creating channel-specific content to resonate with Gen Zs is a must since they are fond of using social media—being avid users of platforms like Facebook, TikTok, Instagram, YouTube, and other platforms. Given this, it is important to learn how to tailor content to what the medium is best known for. That way, it will be easier to capture the right audiences of the said platform. 

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