Growth Con PH: How to Perfect Your Brand’s Niche, According to These Entrepreneurs

In the recently-concluded Growth Con PH, six entrepreneurs share how businesses can perfect their products to cater to their niche audiences. Here's what you should know.

When operating a business, many aim for perfection which can be hard to achieve because technically speaking, perfectionism is defined by Merriam-Webster as a disposition to regard anything short of perfection as unacceptable. This may somehow mean that some people believe that there is only one perfect path or decision to success.

But this is not the case. After all, all businesses are built differently and each one goes through a different path. And while it’s hard to apply perfectionism in terms of decision-making, business owners can strive for it by attaining the best possible quality for their respective products or services—followed by consistency, which can further establish the brand’s reputation. 

During the first Growth Con PH—held at Ascott BGC—The Business Manual invited six key speakers who have pushed for the best possible product out of their respective brands. During one of the panel talks, each of them shared their knowledge and learnings with attendees and gave advice on how to perfect their respective brand’s niche. Here are some takeaways from them. 

Aaron Espina, CEO of ImmuniGlobal Incorporation 

ImmuniGlobal is a company passionate about providing Filipinos with good health. Under their brand, they have produced ready-to-drink sachets—packed with vitamins and minerals—that provide energy and boost immunity, as the brand believes that this can help its users with their daily activities.