Luxe and Luster: How Tessera Became the Go-to Jewelry Brand for the Rich and Famous
Beyond the glitz and glamor, Tessera owners Carl and Papat Fider are determined to prove that jewelry can also be an investment that will last forever.
A tessera is a piece of tile used to create elaborate mosaics. Used since Roman times, a tessera could be a number of things like stone, glass, or ceramic, which are then cut into shapes, much like a diamond. In fact, that’s the reason for the name of Carl and Papat Fider’s venture, Tessera—now one of the country’s leading jewelers.
Both partners lead important roles in the company's day-to-day activities. As the CEO of Tessera, Carl handles marketing and strategy while his wife, Papat, takes on the mantle of Sales Director in addition to managing retail operations.
From a business standpoint, Tessera aims to be an aspirational luxury brand that offers the widest selection of natural, certified, and conflict-free diamonds in the Philippines. And they've certainly achieved that as the country’s leading choice jeweler.
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