Building Brands that Connect Through the Heart

After climbing to the top of the marketing world with Jollibee, TNT, and Unilever, what’s next for Francis Flores? Now he wants to take the PICKUP COFFEE brand global. In a London airport, waiting for a delayed flight, Francis Flores encountered his a-ha moment. It would serve as his guiding principle for his entire career in marketing, one that would lead him from a career in Unilever to take the Jollibee brand to worldwide fame. Flores asked himself, “How can I give back as a marketer?” From that day forward, Flores devoted his considerable marketing gifts to helping local brands go global. From a storied 10-year career in Unilever, Francis Flores would spend 15 years in Jollibee, rising to the rank of Global Brand Chief Marketing Officer. More importantly, he would lead a period of Jollibee marketing marked by fierce, emotional brand loyalty and Filipino pride. He would also lead another..