What’s Next in Digital Marketing?

Digital marketing pioneer Donald Lim discusses the promise of Web3, artificial intelligence, and what remains essential in the skill set of tomorrow’s marketers.

Wherever there is innovation in digital and in marketing, you will find Donald Lim there. This was true in the heady, early days of the Internet in the Philippines, and it is true today. From the upstart Yehey.com to media giant ABS-CBN to Dito CME, where he is President and COO, Donald Lim has been blazing new trails and transforming marketing every step of his career.

The Business Manual spoke to the multi-hyphenate visionary, disruptor, professor and guru to glean some insight into the future that digital innovation is creating for the world of marketing. 

With a career that spans across the early days of Web1 to the transformative power of Web3, Donald Lim traces the evolution of our online lives and paints a tantalizing, bright neon portrait of tomorrow with the promises made possible by technologies like AI and blockchain.