‘Convenience Is What Drives Digital Transformation’ and 6 More Business Lessons from Michael Cordoviz of M-Commerce

Ranked as TikTok Shop’s #1 partner, Michael Cordoviz’s M-Commerce has been instrumental in the digital gold rush of e-commerce in the Philippines.
It is difficult to understate how much e-commerce has grown in just a few years and changed the daily lives of millions. Today, we think nothing of making online purchases–everything from groceries to luxury goods–and having them arrive at your doorstep, all without having opened your wallet for cash. Yet this growth of e-commerce has been revolutionary. Expected to grow to $33 billion in revenue by 2027, the B2C side of e-commerce is growing thanks to a boom in live selling and platforms like Lazada, Shopee and TikTok. And at the speartip of this e-commerce revolution is Michael Cordoviz, a singular entrepreneur whose companies partner with these platforms and empower brands to win the hearts of online consumers.
The Business Manual spoke to Michael Cordoviz, the Founder and President of M-Commerce, to gain insight into the opportunities in the digital gold rush of e-commerce. At only 28 years old, Cordoviz has transformed the e-commerce landscape in the Philippines. With Supcart, he supported e-commerce through distribution and logistics. Moving up the supply chain with M-Commerce, he has built an enterprise that bridges the gap between businesses and consumers through a full-service digital marketing ecosystem.
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