Scaling Success: Unveiling the Power of Influencer Marketing for Business Growth, According to Anna Magkawas, the Founder and CEO of Luxe Beauty and Wellness Group

From leveraging online selling to using social media to market her brands, Anna Magkawas reveals how she grew Luxe Beauty and Wellness Group into a multi-million peso business through influencer marketing.

A saying goes, "Choose a job you love and you will never work a day in your life." And this rings true for Anna Magkawas, the Founder and CEO of the multi-million peso brand Luxe Beauty and Wellness Group. Business-minded, driven, and charismatic, Anna built her success through influencer marketing—a surefire success tactic in online selling, given that studies have shown that 70% of Filipinos buy a product from their endorsements.

However, the road to her success was not laid out for her. In fact, the CEO herself shares that it took a lot of trial and error, lessons learned, and a keen understanding of the local market for her to become the entrepreneur she is today. What's more, her roots were not founded on beauty, as she started out as a medical sales representative.

From there, she saw her potential for success—not in her day job, but in her sideline business.

"There was a time na tinignan ko yung payroll ko at yung passbook ko kung saan pumapasok ‘yung money from my sideline. And then, I compared them. Yung isang buwan kong sweldo noong nagtatrabaho ako, isang araw ko lang [sa sideline ko]," she recounts fondly.

[Translation: There was a time when I looked at my payroll and my passbook, where the money from my sideline business was coming in. And then, I compared them. One month's salary when I was working equated to a day's sales from my sideline business!]

In this exclusive interview with The Business Manual, Anna reveals how she paved the way for success through online selling, influencer marketing, and building a brand that empowers women to be their own boss.

Cultivating an Entrepreneurial Spirit

A multi-hyphenated woman in her own right, Anna's entrepreneurial journey started at a young age. "Siguro noong bata pa ako talaga, I really loved doing buy and sell," she begins. "Noong may work pa ako as MedRep, palagi akong may sidelines. So I always sell perfumes and soaps sa mga co-medreps ko until such time na talagang nakita [ko] yung opportunity [sa] bag business noong time na naghahanap ako ng bag for myself."