Artificial intelligence (AI) has always been a debatable topic and a local television network’s use of AI-generated sportscasters is no exception.

Did you know that in the United States, 46% of respondents in a survey expressed their concern that artificial intelligence (AI) will replace news reports one day? Here in the Philippines, however, that has already become a reality.

Case in point: broadcast company GMA Network, which has recently launched its first-ever Artificial Intelligence (AI)-generated sportscasters. According to a press release from GMA, the AI-generated sportscasters are a collaboration between GMA Integrated News (GMAIN), GMA New Media Inc. (NMI), and GMA Synergy. 

Since their launch on September 24, these AI-generated sportscasters have generated a fierce debate online about the use of AI, especially when it comes to doing work usually done by humans. While there are those who have lauded GMA’s use of technological advancements in its products, there are those who have expressed concern regarding their use of AI. 

We take a closer look at the online debate regarding GMA’s use of AI-generated sportscasters—as well as whether or not this can be harmful for other businesses to emulate. 

GMA’s AI-Generated Sportscasters

GMA’s AI-generated sportscasters—named Maia and Marco—are meant to deliver news on NCAA Season 99, as well as other local and international sports that feature Filipino athletes. Viewers can watch them deliver news via the social media accounts of GMAIN, GMA Sports, and GMA Synergy. 

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