How to Innovate a Legacy Brand, According to the Senior Vice President of GMA Network Atty. Annette Gozon-Valdes
Amid a new wave of digitization, Atty. Annette Gozon-Valdes took matters into her own hands by reinventing one of the biggest legacy media brands in the country.
As one of the two biggest legacy media brands in the Philippines, GMA Network boasts many accolades—being the first Philippine TV network to receive the Peabody Award for Investigative Reporting in the 2000s, bagging the much-coveted Asian Television's Terrestrial Channel of the Year Award in 2003, maintaining the top spot in nationwide TV ratings in 2011, and more.
At the helm of this brand's success is Atty. Annette Gozon-Valdes. In keeping with the family legacy, she takes on the reins as the Senior Vice President of GMA Network and President and CEO of GMA Films, where she leads some of their fastest-growing projects and successfully spearheads the acquisition of the country's top celebrities and media personalities.
But amid a competitive and ever-changing playing field, what can Atty. Gozon-Valdes do, if not keep up with the times? Thus, the real challenge was to take the legacy brand that she was entrusted with, visualize, plan, and implement a full 180 that will allow the network to remain relevant to today's society—a time when more media platforms have become available, when digitization takes full reign, and fake news runs rampant.
With her sharp business acumen, intelligence, and qualities as a woman, Atty. Gozon-Valdes reinvented and inspired changes that brought life to the legacy brand. Here's how she did it.
From Law to Media: How Atty. Annette Gozon-Valdes Started in GMA
Atty. Gozon-Valdes has always been an achiever—evidenced by her many successes in school. Her formative years saw her as a valedictorian in both elementary and high school, cum laude at Ateneo de Manila University with a degree in Management Engineering, and valedictorian again when she earned her law degree at the University of the Philippines. In fact, in 1999, she went on to earn a master’s degree from Harvard Law!
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