Digital Marketing 101: How to Use the PESO Framework
The PESO framework refers to the different marketing channels that businesses can leverage. Learn how you can apply each one to boost your brand presence online.
Your company's strong marketing arm establishes a strong market presence and connects you with your target audience. Given how this discipline centers on how to satisfy consumers and instill brand loyalty in the long run, it is important that companies become wise in their approaches. This is because over 75% of marketers say their digital marketing efforts directly affect sales, and 91% are confident that their platform investments impact the company's value.
One of the ways businesses can stand out is by implementing marketing strategies that can make them stand out from their competitors. These marketing strategies refer to the overall game plan of brands on how they aim to tap their prospective consumers into becoming customers.
There are different marketing frameworks that can be used for businesses, but business owners need to be strategic about choosing one that matches what the brand needs. With that, we tackle the PESO Framework (Paid, Earned, Shared, and Owned), which refers to the different kinds of media channels that businesses can leverage for their brands.
By understanding this framework, it will be easier to develop and execute a comprehensive communications strategy that covers different media forms.
How the PESO Framework Came to Be
With the fast adoption of digital marketing and social media, the Paid-Earned-Owned model was dissolved around 2008 as there were changes in the publishing and advertising landscape. This is because social media allows brands to share content among their connections, making it less fit with the traditional model being used.
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