The Business Manual honors Cecilio Pedro, the founder of Lamoiyan Corporation, who took on international giants with a Filipino brand, Hapee toothpaste.

The Business Manual is proud to honor a pioneer and visionary in his industry, Cecilio Pedro, the founder of Lamoiyan Corporation, creators of Hapee Toothpaste, at the CEO Awards. His extraordinary journey in the Fast-Moving Consumer Goods (FMCG) industry is renowned for developing a toothpaste brand that successfully rivaled multinational competitors.