Agora Youth Finalists: The New Generation of Marketers
At the recent 32nd Agora Youth Awards of the Philippine Marketing Association (PMA), the nation's top students were recognized for their acumen in marketing. The students were asked to integrate sustainability and artificial intelligence (AI) into their marketing plans. They localized marketing strategies for existing international products, highlighting the values that are important to Philippine culture. This year's Agora Youth Awards were co-presented by The Business Manual. Out of the 15 finalists of the Agora Youth Awards, 10 were selected as winners, and the top marketer of the group was ultimately chosen as the class valedictorian. The Business Manual talked..
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