Why This Viral Milk Tea Ad Appeals to its Audience

The viral milk tea ad, which features one of the most respected broadcast journalists in the country, has made countless Filipinos laugh since its launch.

With over 4,500 stores all around the world, CoCo Fresh Tea & Juice has definitely come a long way since it was founded in 1997. Despite this, the brand continues to be competitive, especially with many competitors around—all vying for a share of the market. 

While many may argue that CoCo needs no introduction and is already popular as is, it still puts a lot of thought and effort into its advertising. This is very evident with its most recent commercial, which has since gone viral online after its launch on September 22. 

The viral commercial features veteran broadcast journalist Ces Drilon as she goes through a series of unfortunate events. As of writing, the ad has received more than 105,000 reactions on Facebook. It also has more than 7,000 comments and around 26,000 shares. 

In this article, we look into why the advertisement went viral.

Ces Drilon, the Internet Reacts to CoCo’s Ad

A quick look at the comments on CoCo’s Facebook post will show countless comments calling the ad brilliant. Many comments likewise express how much users love the ad and how they found it funny.