This Leading Retail Chain Makes Green Living Accessible With its New Campaign
SM Store launched the SM Green Finds Program to provide sustainable retail options for Filipino consumers. Here’s what we know about it so far.
Data shows that the retail supply chain currently contributes around 25% of greenhouse gas emissions (GHG) globally. Given these numbers, businesses around the globe are integrating sustainable practices into their operations—including big companies. In fact, a 2022 report from Hive Brands stated that about 93% of the world’s 250 largest companies report to be sustainable.
Going green is a great practice, especially as 92% of consumers are more likely to support brands that are environmentally conscious. And given how statistics show that 75% of sustainable goods sell better online than in-store, some merchants have stepped up their game to sell such products physically.
After all, it is by seeing the products in person that people get to observe and feel the quality of the items they wish to get.
Among those that are working towards sustainable retail is the popular retail chain—SM Store—which has continuously run its SM Green Finds Program.
What is SM Green Finds?
This program aims to be a platform for Filipino consumers so that they can have easy access to sustainable products. Through this campaign, SM Store makes it easier for Filipino consumers to adapt to a green lifestyle, as they have a special place for eco-friendly goods. This is made possible with the help of their supplier partners who are dedicated to promoting the well-being of the planet.
So far, the SM Green Finds program has taken place at the department store and in some specialty stores. By spotting the Green Finds label on products, customers can easily locate products that are made from local materials, clean beauty ingredients, green technology, or eco-friendly tools.
How the Campaign is Going
Since the launch of The Green Finds program in 2022, the current number of unique products that have been classified as Green has now increased to over 16,000 SKUs from an initial 7,000 across 16 participating Business Units under SM Retail.
With campaigns like this, the importance of sustainability is even more emphasized. Given how even big companies exert efforts in attaining sustainability, it carves a path for businesses—regardless of size—to do the same.