Sustainable Cosmetics: The Newest Makeup Trend That Businesses Need to Watch Out for, According to Flormar CEO Matthieu Gomart
With sustainable cosmetics on the rise, Matthieu Gomart, the CEO of Flormar, reveals his company's best practices, which businesses can learn from and implement for themselves.
The global make-up industry is set to hit a gargantuan total revenue of $103.8 billion (around PHP 5.77 trillion) in 2023—a huge 11% increase from 2022! And while established brands like L’oreal, Unilever, and Estée Lauder have long dominated the market, over the years, new players have emerged and are now claiming their share of the pie. Makeup label Flormar is one of them.
Helmed by CEO Matthieu Gomart, Flormar is currently present in over 70 countries, has 800 stores in 200 cities, and counts Israel, Morocco, Saudi Arabia, Turkey, and UAE as its top markets.
Before joining the Cosmetics French Groupe Rocher, however, Gomart spent 20 years in various auditing and finance functions in the automotive business as well as in the spirits enterprise LVMH/Moët Hennessy. His immediate post prior to heading Flormar is as the CEO of Yves Rocher Russia (a position he held from 2014 to 2020), where he was responsible for growing the brand in Eastern Europe from 300 to 450 stores.
In this exclusive interview with The Business Manual, he reveals Flormar's competitive advantage over other makeup brands, its success secrets, as well as the sustainability efforts it has started—which businesses can learn from and implement for themselves.
The New Face of Flormar
The brand Flormar is culled from the names of the two daughters of the company’s Italian founders, Floridita and Maria. From its humble beginnings in Milan in the 1950s to the time when the Senbay family bought the company sometime in 1970, it has continuously served women in the beauty market for several decades.
Sign up/Log-in to continue reading The Business Manual for only P1000/year.
Already a member? Log in below.