Partner Content September 04, 2025

4As 27TH Agency of the Year Awards Show: A Night for Legends

With the theme ‘Alamat,’ the 27th AOY will honor and bring together the most distinguished leaders in the advertising industry.

The 27th AOY has concluded its judging and is now setting the stage to recognize this year’s Alamat—a celebration of the industry’s Malikhain, Malakas, Makabago, Magaling, at Mabagsik.

Esteemed and accomplished leaders from Advertising, Marketing, Media, Production, NGOs, and the Academe have been chosen to judge and select the best of the best in Philippine advertising.

27th AOY Panel of Judges

Brand Experience Excellence

Pelaine M. Tiong – Digital and Media Head, Philippine Airlines
Nikki Golez – Chief Creative Officer, PassionFruit Creative
Raymund Sison – Founder and Creative Chief, Lennon Group
Kat Suarez – Marketing Lead for Carbonated Soft Drinks, PepsiCo
Mark Ocampo – Founder and Managing Director, Auro Chocolate
Pat Dizon-Sotto – Managing Director, The Huddle Room
Briggs Abrigo – Group Creative Director, Eventscape Manila
Paco Magsaysay – Founder, Carmen’s Best
Jeff Saez – Chief Executive Officer, NuWorks

Panel Head for Brand Experience: Martin de Guzman – CEO, Elevation

Production Excellence

Tanya Cinco – Director for Content, Coca-Cola TM ASEAN and South Pacific
Reg Lota – Head of Art, Ace Saatchi & Saatchi
Kelvin Uy – Managing Director, Kerplunk Studios
Jasper Ilagan – Chief Executive Officer, NJYN
Kit Ramos-Disini – Senior Client Partner, Spotify
Miggy Gamboa – Marketing Manager for Oral and Wound Care, Kenvue Philippines
Lianne Capino – Marketing Principal Brand Lead, AIA Philippines
Russ Molina – Chief Digital Officer, Seven A.D.
Monster Jimenez – Managing Director, This Side Up Manila

Panel Head for Production Excellence: Earl Guico – President and Managing Partner, Elesi Studios

Digital Agency of the Year

Miko David – Chief Executive Officer, David & Golyat; President, Digital Marketing Association of the Philippines
Jel Directo – Deputy General Manager, Hepmil Philippines; Creator and Influencer Council of the Philippines (CICP) President
Yna Quimson – Head of Corporate Marketing, Samsung Philippines
Jim Christopher Guzman – Digital Director, Unilab
Shayne Garcia-Madamba – Managing Director, Ideasxmachina
Jordan Santos – Group Creative Director, Publicis JimenezBasic
JR Ignacio – Chief Technology Officer, Jayme HQ
Jean Vittorio Sabado – PR and Digital Marketing Officer, Jollibee Philippines
Prep Palacios – Head of Industries, Google Philippines
Tobiel Castañeda – Growth Marketing Head, Smart Communications, Inc.

Panel Head for Digital AOY: Jace Susara – Head of Constellation, Starcom

Media Agency of the Year

Gabby Roxas – Head of Marketing, Google
Francisco delos Reyes – Director at Office of Admission, University of the Philippines
Albet Roble Buddahim – Vice President and Head of Marketing, Mega Prime Foods Inc.
Winlove Chavez – Associate Director, Country Lead for Agencies and Advertisers, Nielsen
Jeremy Yap – Marketing Head, Warner Music
Carl Oviedo – Senior Business Unit Manager, RMN/360xStudio/360xMedia
Jane Vinculado – Professor, Department of Broadcast Communication, College of Media & Communication, University of the Philippines
Merlee Jayme – Founder and ChairMom, The Misfits Camp and Jayme Headquarters
Jayfel Decipulo – Group Product Manager, San Miguel Foods
Bernard Decloedt – Senior Digital Accounts Manager, PhilStar Global

Panel Head for Media AOY: Cathy Nuqui – AOR Head, Zenith Philippines

NextGen Awards

NextGen Creatives

Jao Bautista – Executive Creative Director, Propel Manila
Shackie Caccam – Deputy Executive Creative Director, DDB Group
Trixie Diyco – Executive Creative Director, Publicis JimenezBasic
Adi Hernandez – Assistant Vice President, Corporate Communications, McDonalds Philippines
Nina Jimenez – Chief Executive Officer, WOO Manila
Sarah Ko-General – Executive Creative Director, PGOne Singapore
Jenny Nadong – Chief Creative Officer, FCB Manila
Billy Samson – Executive Creative Director, TBWA\SMP
Henson Wongaihiam – Managing Partner, AdHoc Marketing

NextGen Strategic Planning

Justine Ferrer – Associate Marketing Director, Abbott
Joy Garcia – Chief Operating Officer, Octopus & Whale
Karen Go – General Manager, BBDO Guerrero
Eileen Manuel-Asuncion – Group Head for Integrated Business Planning, Del Monte Philippines
Germaine Reyes – Chief Executive Officer, Synergy Market Research
Ronald Roldan – Vice President, Ace Hardware, SM Group of Companies
Joyce Tang – Assistant Vice President, Marketing, Oishi
Toni Tiu – Head of Strategy and Training Director, Ogilvy Philippines
Amir Tohid – Founder and Managing Director, STATION T; Co-Founder and Managing Partner, Analytics Effect

Panel Head for NextGen Awards: RJ Paculan – Managing Director, TBWA\Juice

Best in Industry Leadership and Community Service

Rev. Fr. Tito Caluag – Executive Director, Caritas Philippines
Charo Santos-Concio – Film and Television Actress
Jose Javier Reyes – Chair, Film Development Council of the Philippines
Lala Sotto-Antonio – Chair, Movie & Television Review and Classification Board
Wen Capulong-Reyes – Vice President for Corporate Affairs, Far Eastern University
Christine Cox – Chair, Department of Communication, School of Social Sciences, Ateneo De Manila University
Norelyn Babiera – President, Fiera de Manila Incorporated
Roy Del Valle – Chair, Advertising Suppliers Association of the Philippines
Maye Yao Co Say – Chair, Philippine Association of National Advertisers Foundation
Golda Aguilar-Roldan – Board Secretary, Association of Accredited Advertising Agencies of the Philippines

Panel Head for Industry Leadership & Community Service: Ricky Gonzales – Creative Partner, Over the Moon Communications

Best in Market Performance

Alvin Miranda – Vice President, Marketing, Philippine Airlines
Cathleen Capati – Managing Partner and Senior Executive Consultant, FEF Marketing Consulting
Crismer Tiria – Head SFP Marketing & Digital, PMFTC
Diane Villanueva – Brand Strategy and Growth Marketing Senior Manager, FWD
Gutzee Segura – Senior Energy Lead – Asia, PepsiCo
Jamie Ching – Marketing Director, L’oreal
Jason Soliman – Marketing Director for Confectionary, Universal Robina Corporation
Nedzi Romero – Marketing Director, Emperador
Pamela Sulit – Marketing Head, Splash Corporation
Winston Almendras – Vice President and Head of Institutional Brand Management and Digital, Bank of the Philippine Islands

Panel Head for Market Performance: Gel Lorenzo – Co-General Manager, BBDO Guerrero

Best in Management of Business

Abe Abarquez – Marketing Head, REJ Pharmaceuticals
Jay Bautista – Managing Director, Kantar Media Philippines
Hans Roxas Chua – President, Certified Digital Marketer Philippines
Julius Czar Cruz – Head of Sales, Solar Entertainment
Lester Cruz – Chief Executive Officer, Singlife Philippines
Vic Icasas – President & Managing Partner, HIT Productions
Lizelle Maralag – Chief Marketing Officer, GMA Network
Paolo Mercado – President and Founder, Creative Economy Council of the Philippines
Stephanie Sy – Head of Digital Transformation, Nestle Philippines
Katrina Yu – Chief Marketing Officer, Jollibee Group of Companies

Panel Head for Management of Business: Manny Gonzales – Consulting Head and Strategy Director, Ogilvy Philippines

Best in Creative

Melvin Mangada – Chairman and Chief Creative Officer, TBWA\SMP; 4As Chairman
Teeny Gonzales – Chief Executive Officer and Chief Creative Officer, Seven A.D.; 4As President
David Guerrero – Creative Chairman, BBDO Guerrero; 4As Trustee
Joe Dy – Chief Creative O, VML Manila; Creative Guild President
Greg Martin III – Executive Creative Director, Ace Saatchi & Saatchi
Abi Aquino – Chief Creative Officer, Mullen Lowe Treyna
Jake Tesoro – Co-Founder and Creative Head, Eyes on the Prize
Joey Tiempo – Founder and Chief Executive Officer, Octopus & Whale
Chino Jayme – Executive Creative Director, Ogilvy Manila
Tin Sanchez – Executive Creative Director, Publicis Manila

Panel Head for Creative: Maki Correa – Co-Founder and Deputy Executive Creative Director, Seven A.D.

Honoring the AOY Legends

The 27^th AOY also looks back with gratitude, paying tribute to the visionaries whose foresight gave birth to this prestigious awards show. This year, the Founding Father of AOY, Tom Banguis and the first 4As Chairman, Boy Javier, will be recognized for their invaluable contribution and lasting legacy in the advertising industry.

Don’t miss out on this legendary night. Join the 27^th AOY Awards night, the Award that Matters, on September 12 at the Rigodon Ballroom at The Peninsula Manila. Buy your tickets now via HelixPay at aoy.com.ph

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