4As Launches the 27th Agency of the Year Awards

A media agency professional will lead the management committee for the first time in the 27-year history of the Agency of the Year Awards.

The Association of Accredited Advertising Agencies of the Philippines (4As) proudly announces the launch of the 27th Agency of the Year (AOY) Awards, the industry’s biggest and most anticipated awards show. 

The 27th edition of the AOY aims to celebrate its roots by showcasing the finest works that embody the true essence of Filipino creativity, passion, and ingenuity. 

This year’s AOY is headed by Chairman Eugene Manalo, Managing Partner & Chief of Emerging Platforms & Data at The Huddle Room. 

“This year’s Agency of the Year will be a reflection of how the Philippine Ad industry, through the years, celebrates and takes pride in our being—Filipino’s best,” said Manalo. 

27th Agency of the Year Management Committee

With Manalo at the helm, the 27th AOY is the first time that a media agency person will lead its management committee. The management committee is composed of distinguished and respected industry leaders who bring their unique vision and expertise to this year’s celebration. 

Members of the management committee of the 27th AOY are as follows:

• Chairman – Eugene Manalo (Managing Partner & Chief of Emerging Platforms & Data of The Huddle Room)
• Vice-Chair and Panel Head for Research & Independent Agency of the Year – Yvonne Claudette Salcedo (Business Group Director of McCann Worldgroup) 
• Panel Head for Creative – Maki Correa (Founding Partner & Deputy Executive Creative Director of Seven A.D.) 
• Panel Head for Management of Business – Manny Gonzales (Consulting Head & Strategy Director of Ogilvy PH) 
• Panel Head for Market Performance – Gel Lorenzo (Co-General Manager of BBDO Guerrero) 
• Panel Head for Industry Leadership & Community Service – Ricky Gonzales (Creative Partner of Over the Moon Communications) 
• Panel Head for Media Agency of the Year – Cathy Nuqui (AOR Head of Zenith Philippines) 
• Panel Head for Digital Agency of the Year- Jace Susara (Head of Constellation of Starcom) 
• Panel Head for Brand Experience – Martin De Guzman (Managing Partner of Elevation) 
• Panel Head for Production Excellence – Earl Guico (President & Managing Partner of Elesi Studios) 
• Panel Head for The NextGen Award – RJ Paculan (Managing Director of TBWA/JUICE) 

What to Expect

While it is now on its 27th edition, the AOY promises to take things to the next level by introducing a new category. The 27th AOY likewise promises a more streamlined entry process for participating agencies. 

All agencies are now being invited to prepare entries for the 27th Agency of the Year. Early bird deadline is on June 20, 2025.