Maya Soars with Gold and Silver Campaign Asia PR Awards
Maya earned top honors at the 2025 PR Awards Asia-Pacific for its bold approach to digital, inclusive and relevant banking.
Maya, the country’s #1 digital bank, took the top awards from this year’s PR Awards Asia-Pacific. The prestigious awards show, which was organized by Campaign Asia, honors the most impactful and creative public relations work across the region. Maya was recognized twice, taking Gold in the PR Event category and Silver in the Best Brand Strategy category.
Pepe Torres, Maya Group Chief Marketing Officer, spoke about the wins, saying, “Great marketing begins with a great product, and at Maya, we build both with purpose. We tell our story with the boldness and heart of a brand that listens—making digital banking feel relevant, inclusive, and delightful.” The Business Manual interviewed Pepe Torres last June, weeks after Maya’s triumphant win in Hong Kong. In the full interview, he spoke about the winning campaign which featured actress Liza Soberano.
The Winning Campaign: Get Banked with Maya
Maya won both of its PR Awards Asia-Pacific for its work in the campaign “Get Banked with Maya.” The launch event won the company a gold award in the PR Event category, while the campaign strategy won the company a silver award in the Best Strategy category.
Gold Award
Category: PR Event
Campaign: Get Banked with Maya Launch Event
Silver Award
Category: Best Strategy
Campaign: Get Banked with Maya
Objective of the Campaign: “Get Banked with Maya” brought financial empowerment to Filipinos, many of whom are unbanked or unhappily banked. This market has long been underserved by traditional banking.
Target of the Campaign: The campaign spoke to the “new majority”—Filipinos who live digitally and want more control over their money. The “Get Banked with Maya” campaign featured global icons Liza Soberano and Dolly de Leon to connect to a younger and bolder audience on their terms.
Why the Campaign Worked: “Get Banked with Maya” reflects a deeper shift in how brands grow—through meaningful experiences, behavioral design, and cultural relevance. Maya delivered this through its intuitive app and bold marketing efforts. But more importantly, it created everyday moments to help Filipinos build better money habits with confidence.
Other Winners
The PR Awards Asia-Pacific is a yearly competition organized by Campaign Asia. The prestigious show honors the most impactful and creative public relations work across the region, celebrating excellence in storytelling, brand communication, and campaign effectiveness. The 2025 award ceremony was held at Hong Kong’s JW Marriott Hotel last June 12.
Maya shared the stage with this year’s winner of the Grand Prix for Agency of Excellence, TBWA New Zealand as well as other Philippine companies that also won in this year’s PR Awards. These companies include Grab, L’Oreal Paris Philippines, and Havas Ortega.
Consecutive Wins
Maya is the #1 Fintech Ecosystem in the Philippines, with Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor.
Maya’s triumph in this year’s PR Awards marks its third consecutive win. The company previously won for its PayMaya-to-Maya rebrand campaign in 2022 and its “My Money, My Bank, My Way” campaign in 2023.
