Get inside the marketing mind of Jos Ortega, Havas Ortega Chairman and CEO, as he shares how he got to where he is today, and his vision of the future.

There is an old saying that is famous in advertising that goes, “The inventory goes down the elevator every night.” What Fairfax Cone of Foote, Cone and Belding meant when he said this was that an advertising agency’s most important assets are its people. After all, the advertising industry is built almost entirely on its people’s talent, creativity, strategic thinking and insight. One such ad man to make that elevator trip every night is Jos Ortega, the celebrated Chairman and CEO of the advertising agency with his name on it: Havas Ortega.