Legends Steal the Spotlight at the 4As 27th Agency of the Year Awards
This year’s AOY reaffirms the industry’s roots—grounded in values and fueled by bold creativity.
The Association of Accredited Advertising Agencies of the Philippines (4As Philippines) honored the industry’s best and brightest at the 27th Agency of the Year (AOY) Awards, held on September 12 at the Rigodon Ballroom of The Peninsula Manila.
4As Chairman and TBWA\SMP’s Melvin Mangada and AOY Management Committee Chairman Eugene M. Manalo of The Huddle Room led the celebration. With its “Neo Filipino Chic” theme, the event brought together leaders, partners, and trailblazers from across advertising, media, marketing, production, and allied industries.
For the first time in its 27-year history, the AOY introduced the Legends Award, honoring Tom Banguis, Founding Father of AOY, and Boy Javier, Founding Chairman of AOY, for their pioneering contributions to Philippine advertising.
Here are this year’s winners and rising legends of the 27th AOY Awards:
Brand Experience Awards
Leo Manila – Best in Creativity and Effectiveness
Leo Manila – Best in Creativity and Innovation
NextGen Awards
Josef Montinola (BBDO Guerrero) – NextGen Award: Strategic Planning
Arri Veloso (TBWA\SMP) – NextGen Award: Creative
Production Excellence Awards
EOPLUS, Inc. – Production Excellence in Post
Hit Productions – Production Excellence in Audio
Arcade Film Factory – Production Excellence in Film
Digital Excellence Awards
VML Manila – Digital Excellence in Innovation
Leo Manila – Digital Excellence in Creativity and Effectiveness
Leo Manila – Digital Agency of the Year
Media Agency of the Year Awards
Intersections Communications, Inc. – Best in Media Creativity
The Huddle Room – Best in Management of Business
The Huddle Room – Best in Industry Leadership and Community Service
The Huddle Room – Media Agency of the Year
Independent Agency of the Year Awards
Propel Manila – Best in Creative
Propel Manila – Best in Market Performance
Propel Manila – Best in Management of Business
The Huddle Room – Best in Industry Leadership and Community Service
Propel Manila – Independent Agency of the Year
Network Agency of the Year Awards
TBWA\SMP – Best in Industry Leadership and Community Service
VML Manila – Best in Market Performance
Leo Manila – Best in Management of Business
VML Manila – Best in Creative
TBWA\SMP – Network Agency of the Year
This year’s AOY serves as a reminder of the industry’s roots: grounded in core values and driven by bold creativity in advancing excellence in Filipino advertising.
Watch the live awards show here.
Read more:
The 27th AOY Awards: What It Takes to Become an ‘Alamat’ in Advertising
27th Agency of the Year Awards Honors Filipino Advertising Legends
