The new conversation app, which has been built by Instagram’s team, is widely seen as Twitter’s newest and strongest competitor. Here’s what we know about Threads.

As of the end of 2022, Elon Musk-owned social media platform Twitter is said to have over 368 million monthly active users around the world. However, that number just may change as a new competitor makes its debut in app stores worldwide. That competitor is known as Threads, and it has been built by Instagram’s team.

“Whether you’re a creator or a casual poster, Threads offers a new, separate space for real-time updates and public conversations,” Meta, the parent company of both Threads and Instagram, said in a Newsroom post. 

“Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas,” Meta adds. “Just like on Instagram, with Threads, you can follow and connect with friends and creators who share your interests—including the people you follow on Instagram and beyond.” 

Despite it being a very new app, Meta CEO Mark Zuckerberg has claimed that 10 million users have signed up for the Thread app in just seven hours alone! 

How to Sign Up for Threads

Joining the millions of users on Threads is actually very simple. All you need, first and foremost, is an Instagram account. Download the Threads app—available both on the Apple App Store and Google Play Store—and use your Instagram account to log in. 

You can then choose to have a private or public profile and even follow the same accounts you do on Instagram. And if you’re too lazy to make your own bio for Threads, you can simply replicate what you already have on Instagram. 

What’s more, Threads also allows you to share any post you make on the app with your Instagram story. 

A New Social Media Platform to Explore

While Threads is a newcomer in the social media world, there is not much adjusting you have to do—given that it is modeled almost the same way as Twitter. For one thing, you can post a chain of messages with photos and gifs, just like the Musk-owned app. Plus, the 500-character limit allows you to say more without having to worry too much about running out of characters. 

Given its stark similarities to Twitter, the platform can be used the exact same way. For businesses, in particular, it is the newest channel that can be used to promote products and services, engage with the target audience, post promos and news, as well as develop brands even further. 

According to Meta, updates and new features are in the works and will roll out in an unspecified time. How these updates and features can make Threads stand out remains to be seen, but everyone on the internet sure is excited to find out.