The Intrapreneur: Toby Claudio’s Winning Entrepreneurial Spirit that’s Changing Toby’s Sports from Within

Toby Claudio of Toby’s Sports shares his winning game plan for the future of sports retail: revolutionary store concepts, interactive flagship stores, a muscular e-commerce presence, and a firm focus on serving the company’s customers.

When it comes to Philippine sports retail, there is only one name with the market presence, brand recognition, and history of Toby’s Sports. With 68 stores around the country, including game-changing store concepts like RUNNR, Toby’s Sports Arena and urbanAthletics, one could even call Toby’s Sports the G.O.A.T. (Greatest of All Time) of Philippine sports retail. Behind the success of Toby’s Sports in recent years is Toby Claudio, the President of the Quorum Group, which runs all of the company’s brands in the retail and online space. Far from coasting on past victories, Toby Claudio is leading the charge into a brave new world, one dominated by e-commerce and innovation.

The Business Manual spoke with Toby Claudio this April, in a halftime huddle of sorts, at Toby’s Sports Arena in BGC, to mark Toby’s Sports 45th year and discuss what the future holds for the next 45 years and beyond. Stepping foot into the massive interactive space that is Toby’s Sports’ flagship store, those who grew up with the original sporting goods store in Virra Mall cannot help but compare. Clearly, the company has come a long way. Equally clear is the company’s ambition as well as its continuing drive to champion each and every one of its customers.