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Stories November 23, 2023
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The Game of Business: A Playbook for Success, According to Coach Chot Reyes of Coachcom, Inc.

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While foremost known for his illustrious sports career, Coach Chot Reyes has integrated key learnings and strategies into a whole other playing field: business.

The name Coach Chot is synonymous with basketball, as he is the former Head Coach of Gilas Pilipinas and the man responsible for making puso (heart) the national battle cry. Having been exposed to both sports and business early on, his foundation stems from his graduate degree from the Ateneo de Manila University—where he played in basketball championships during his high school and college days—and his further education at the Edinburgh Business School in the United Kingdom.

With successes dating back to the Philippine national basketball team's historic silver medal finish at the 2013 FIBA Asia Championship and their subsequent appearance at the 2014 FIBA World Cup (the country's first in 36 years), among many other achievements, Coach Chot has firmly established his reputation in the basketball court.

What's more, his success in the court is backed by certifications as a Global Leadership Coach, Executive and Team Coach, SCRUM Coach, ICAGILE Certified Professional Agile Coach, Red Team Coach, and High FLOW Coach.

Beyond his illustrious career as a basketball coach, however, Coach Chot is also known as a seasoned executive and businessman—having taken on the role as the President and CEO of TV5 Network, Inc. in the past and presently managing a salon franchise together with his wife—alongside expanding his passion project: Coachcom, Inc.

Thus setting his sights on a whole new ball game, he takes his expertise in coaching and his sharp business acumen—bringing the two together in his business and executive coaching company, where he takes the helm as its Founding CEO. A business that has been going strong for over 20 years, Coach Chot takes on the role of mentor by sharing strategies with aspiring entrepreneurs and business owners and coaching and priming them up for the win.

In this exclusive interview with The Business Manual, Coach Chot reveals winning strategies that guarantee surefire success in the playing field that is business.

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