Local franchising platform Easy Franchise marks its third anniversary by honoring entrepreneurs and offering discount deals on “Franchise Day.” Here’s what went down. 

According to statistics, about 78% of Filipinos prefer having their own businesses. And while some prefer starting from scratch in entrepreneurship, others tend to go for franchises because of their higher success rates. This is why there are around 1,800 franchise brands in the country, which span different industries. In fact, it is even expected that this industry will see about 12% to 15% growth this year.

With the high demand for franchising, there are several franchising platforms to which Filipinos can head over to. Among those is one of the first ones in the country—Easy Franchise—which recently celebrated its third anniversary.

In a celebration they called “Franchise Day,” the company unveiled exclusive promos and awarded some existing franchisees with special awards. Here are more details about what went down during the celebration—held last August 28, 2023. 

Making Franchises More Available to Filipinos 

“We’re really excited for Franchise Day 2023. Our brand partners are offering even bigger and better discounts this year,” said RJ Ledesma, Co-Founder of Easy Franchise. “The Franchise Day sale is going to make franchising even more accessible to entrepreneurs across the country. This campaign is a testament to our commitment to supporting aspiring franchise owners.” 

Since the company made its inception in February 2019, Easy Franchise has been helping interested franchisees to choose the right franchise or package that fits their needs. In this year’s celebration, the company announced that until September 28, interested buyers can apply for their franchises online for discounted prices—some of them even offering savings of up to PHP 100,000. 

General Manager Bubbles Lim stated, “Whether you’re a seasoned investor or a first-time business owner, the month-long online franchise sale presents a unique chance to access the best deals in the franchise market.”

“What sets Easy Franchise and the Franchise Day sale apart from traditional franchise expositions and exhibitions is the ability to inquire and invest at the click of a button. Interested investors will have the convenience of exploring a wide range of exclusively discounted franchise opportunities from the comfort of their own homes,” Lim added.

Recognizing Existing Franchise Owners 

The company also introduced the Franchise Incubation Program to help starting business owners expand their businesses. Those who were awarded with this will receive franchise incubation tools worth PHP 1 million, which will provide them with essential resources they need for their franchising venture.

Aside from that, they also launched the Easy Franchise Brand Awards, which aim to recognize collaborative and fast-growing franchisor brands that are making notable contributions to the franchising industry.

There are several categories for the awarding ceremonies and some of the brands that emerged as winners include Mister Donut, Razon’s by Glenn, H20MineralPlus, Churreros, The Paw Pad, and Chicken Chingu. Aside from those, SariSuki claimed the “Digital Franchise Innovator Award” for their continuous digital innovation.

By enlightening Filipinos about franchising and recognizing those who have already committed to it, the franchising industry continues to thrive in the country, especially as it’s made more accessible. With platforms that make it easier to learn and invest in different industries, the country might see faster growth and development in this field which opens a lot of opportunities to aspiring business owners.