Growth Con PH: 6 Entrepreneurs Share Strategies for Better Sales Productivity
Sales productivity is something that all companies strive to attain. In the recently concluded Growth Con PH, six experts share how this can help businesses grow.
According to a LinkedIn study, salespeople spend less than 30% of their time focusing on sales, as they are weighed down by their non-selling responsibilities. This shouldn't be the case, however, since money is the lifeblood of any business—making it an important focal point.
But more importantly, the numbers also show an area of improvement for any business. And that is to make sure that salespeople focus more effort on selling in order to generate revenue.
Why is that? Generating high revenue is one of the main targets of any business. This is why it’s always important to check the effectiveness and efficiency of the brand’s sales team. After all, the money going into a business is the one factor that is being measured by sales productivity, especially since this can properly assess whether the team is doing well or needs improvement.
Given how some companies find this aspect challenging, The Business Manual gathered a roster of experienced entrepreneurs to share insights and strategies for improved sales productivity. This happened during the first-ever Growth Con PH, which was held at Ascott Hotel last June 29, 2023.
We list these entrepreneurs, as well as a summary of what was shared in the panel discussion.
Brian Poe Llamanzares, Ph.D., Co-Founder of Artifract
As one of the pioneers of Fine Arts Non-fungible Tokens (NFTs) in Asia, Artifract is focused mainly on helping art estates, museums, private collectors, and artists protect their artworks. How? By creating a unique token on the blockchain—more popularly known as the minting process. By producing official minted versions of artworks, owners and artists alike get to maintain their authenticity and traceability.
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