From Customer Service to Successful Girl Boss: Mary Rose Cadiente on Starting Her Own BPO Firm

Mary Rose Cadiente, the owner of Coefficients, shares her journey from starting out as a customer service representative to owning her own successful BPO firm.
The business process outsourcing (BPO) industry is seen as one of the fastest-growing industries here in the Philippines. From only contributing 0.075% to the country’s gross domestic product (GDP) in the year 2000, it now contributes at least 7% to our GDP.
Given these numbers, many Filipinos aspire to start and build a career in the BPO industry—at times even straight out of college. Mary Rose Cadiente is one of those Filipinos. Now the owner of Coefficients, Mary Rose had to grow and build her career, rising through the ranks before a golden opportunity allowed her to transition from employee to employer.
In this exclusive interview with The Business Manual, she shares her career journey—from being a customer service representative to starting her own business, and how she did all that.
From Law to BPO
“I never imagined myself as a business owner because my dream has always been to become a lawyer,” Mary Rose admits. “But because I wasn't born with a silver spoon, I had to take a different trajectory in life.”
Knowing that she always wanted to establish a BPO career, she eagerly entered the industry after graduating from the University of the Philippines Los Baños. Her career began as a corporate service representative before she transitioned to corporate training, leadership, and quality assurance.
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