The Business Manual CEO Awards 2025 Honors Jonathan Ng

The Business Manual recognizes REBISCO Vice Chairman and CEO Jonathan Ng in its second CEO Awards as one of the country’s top business leaders.

As the vice chairman and CEO of Republic Biscuit Corporation (Rebisco), the company his father founded in 1963, Jonathan Ng understands what legacy means. The company has since grown from its humble beginnings as a neighborhood bakery, and under the leadership of its next-generation leader, continues to be of the trailblazers of the FMCG industry.

Recognizing his leadership in continuing and strengthening the legacy of Rebisco in the Philippines, The Business Manual honors Jonathan Ng in its CEO Awards 2025.

Continuing a Family Legacy

Founded by his father, Jacinto Sr., and initially known as the England Biscuit Factory, Rebisco was once a two-storey bakery that employed 15 workers, who churned out biscuits using only one English-type rotary oven. Since then, Rebisco has expanded to other food categories such as nuts and seeds, cake snacks, and packaged breads.

Leading in Every Arm of the Business

Today, Rebisco is no longer just a company that specializes in snack food, expanding its portfolio to include different subsidiaries. Throughout the growth of the Rebisco Group, Ng has held key leadership positions that have allowed him to drive growth and steer the family legacy in the right direction.

Ng is presently the chairman of Asia United Bank (AUB) as well as Omnipack Industrial Corp. He holds the position of president of SFI Multimix Corp., where he is also chairman. In addition, he is the president of Suncrest Foods, Inc., Multirich Foods Corp., and Rebisco Retail Stores Corp.

Going Beyond FMCG

Under Ng’s leadership, Rebisco has gone beyond the snack market and FMCG industry to dip its toes in arts and sports. Rebisco highlights the importance of family and Filipino values through its producing and sponsoring of films such as “Four Sisters and a Wedding” and “Seven Sundays.”

Ng has also made significant contributions to sports, making him a key figure in Philippine volleyball. Rebisco’s endorsements with national athletes and support for the national team highlights the company’s wish to bring honor to the country.

Awards and Accolades

Jonathan Ng’s steadfast leadership and contributions inside and outside of the FMCG industry have been recognized through the years. His contributions to sports, for example, has earned him the award of Executive of the Year from SPIN.ph.

His leadership has steered Rebisco towards excellence and continued prominence in the industry, earning the company multiple accolades in the past years. These include the Silver Apple Supplier of the Year Award from the Trade Partners’ Awards, the Asian Export Award (Snack category, Large Corporate division), and the Best Social Media Growth Story Award at the People Insights Awards.

The Business Manual CEO Awards 2025: Honoring Industry Disruptors

The Business Manual is proud to hold its second The Business Manual CEO Awards. With the theme “Honoring Industry Disruptors,” this year’s The CEO Awards honors visionary leaders who are reshaping business landscapes, pushing boundaries, challenging the norm, and setting new standards of success.

Criteria for Excellence

This year’s awardees have been selected from a pool of nominations that include business leaders from both startups and industry giants. Each nomination has been carefully assessed in order to determine if the nominee exhibits the following qualifications in order to be considered for the award:

Innovation, Adaptability, and Disruptive Leadership

Measures the CEO’s ability to drive innovation, adapt to market changes, and lead the company like industry disruptors who challenge norms and leave a lasting impact.

Effective Management and Strategic Governance

Assesses the candidate’s business achievements. This includes how the CEO steers the company toward revenue growth and how he or she scales the business (both locally and internationally).

Brand Influence and Recognition in their Industry

Considers how the CEO has built the credibility and reputation of the company. It gauges how known and recognizable the company is and whether it has attained brand awareness within a wide range of audiences.

Personal Image and Credibility

Evaluates the CEO’s reputation and how well he or she is perceived by business partners, employees, stakeholders, and consumers. This also includes how he or she applies ethics as a leader, as well as how his or her image contributes to both brand and company representation.

Contribution to Society

Determines how a CEO has effectively led his or her company and its overall contribution—not just to its respective industry, but to society as a whole. This includes how he or she has implemented corporate social responsibility (CSR) programs or social causes, attained local and/or international recognition, partnered with government initiatives, or exerted efforts for the country.

For this year, The Business Manual’s esteemed panel of judges include:

Eric Pike Caeg (International Council for Small Business)
Jay Fajardo (Ideaspace Ventures)
Mina Akram (Go Negosyo)
Rhoda Castro-Caliwara (Women Business Council)
Ronn Astillas (Philippine LGBT Chamber of Commerce)
Consul Sergio Ortiz Luis (Philippine Chamber of Commerce and Industry)

Stay updated with the full coverage of The Business Manual CEO Awards 2025 via The Business Manual’s official website, Facebook, Instagram, and LinkedIn pages.