Building a Multi-Industry Business Empire: CEO Awards Honoree Kevin Tan

The Business Manual CEO Awards 2025 honors Alliance Global Group, Inc. CEO Kevin Tan as one of the country’s top business leaders.  

Kevin Tan, CEO of Alliance Global Group, Inc. (AGI), has played a significant role in positioning AGI as one of the Philippines’ top conglomerates, and has led companies engaged in real estate, tourism and hospitality, food and beverage, gaming and entertainment, and quick-service restaurants.

It is because of this that The Business Manual honors him in the CEO Awards 2025, a celebration of visionary leaders who are reshaping business landscapes by pushing boundaries and setting new standards of success.

Journey Across Different Industries

Tan’s leadership has steered AGI to becoming one of the country’s most diversified conglomerates. AGI owns Megaworld Corporation, a leading real estate developer known for pioneering “live-work-play” township developments; Travellers International Hotel Group, the operator of Newport World Resorts, a leading integrated gaming and entertainment complex; Emperador Inc., a global spirits company and the world’s largest brandy producer; and Golden Arches Development Corporation, the master franchise holder of McDonald’s in the Philippines.

Innovation as a Driving Force

Tan has proven that staying ahead of the curve requires embracing innovation and leveraging technology to future-proof businesses. He pushes for digital transformation across AGI’s subsidiaries, particularly in real estate and consumer-facing businesses. His efforts to build smart townships under Megaworld reflect his vision of integrating technology into everyday living.

Tan fosters continuous improvement across AGI. He constantly rethinks what more is possible to stay ahead in a rapidly evolving world, and advocates reimagining traditional business models to remain competitive, as seen in AGI’s shift toward customer-centric strategies and sustainable practices.

Creating a Positive Impact on Society and the Environment

Tan employs responsible business practices that go beyond profitability, ensuring that AGI contributes to long-term environmental sustainability and community development. This can be seen in the green architecture and eco-friendly designs in Megaworld townships, and corporate social responsibility programs across AGI’s businesses.

Environmental, Social, and Governance (ESG) principles are central to Tan’s decision-making, creating long-term value for stakeholders. Tan believes that businesses must thrive not only for today but for generations to come, and that means being responsible stewards of the environment and their communities.

Nation-Building Through Business

Under Tan’s leadership, AGI has invested in projects that create jobs, support local communities, and contribute to the country’s economic growth. This philosophy is perhaps most evident in AGI’s tourism and hospitality ventures, which not only boost Philippine tourism but also generate employment opportunities for thousands of Filipinos.

Expanding the Global Footprint

Tan, a worthy recipient of this year’s CEO Awards, is instrumental in expanding AGI’s global footprint while maintaining its strong position in the Philippine market. He represents the new generation of business leaders in the Philippines who aim to make their companies competitive not just locally, but on the global stage.

The Business Manual CEO Awards 2025: Honoring Industry Disruptors

The Business Manual is proud to hold its second The Business Manual CEO Awards. With the theme “Honoring Industry Disruptors,” this year’s The CEO Awards honors visionary leaders who are reshaping business landscapes, pushing boundaries, challenging the norm, and setting new standards of success. 

Criteria for Excellence

This year’s awardees have been selected from a pool of nominations that include business leaders from both startups and industry giants. Each nomination has been carefully assessed in order to determine if the nominee exhibits the following qualifications in order to be considered for the award:

Innovation, Adaptability, and Disruptive Leadership 

  • Measures the CEO’s ability to drive innovation, adapt to market changes, and lead the company like industry disruptors who challenge norms and leave a lasting impact.

Effective Management and Strategic Governance 

  • Assesses the candidate’s business achievements. This includes how the CEO steers the company toward revenue growth and how he or she scales the business (both locally and internationally).

Brand Influence and Recognition in their Industry

  • Considers how the CEO has built the credibility and reputation of the company. It gauges how known and recognizable the company is and whether it has attained brand awareness within a wide range of audiences.

Personal Image and Credibility 

  • Evaluates the CEO’s reputation and how well he or she is perceived by business partners, employees, stakeholders, and consumers. This also includes how he or she applies ethics as a leader, as well as how his or her image contributes to both brand and company representation. 

Contribution to Society 

  • Determines how a CEO has effectively led his or her company and its overall contribution—not just to its respective industry, but to society as a whole. This includes how he or she has implemented corporate social responsibility (CSR) programs or social causes, attained local and/or international recognition, partnered with government initiatives, or exerted efforts for the country.

For this year, The Business Manual’s esteemed panel of judges include: 

  • Eric Pike Caeg (International Council for Small Business)
  • Jay Fajardo (Ideaspace Ventures)
  • Mina Akram (Go Negosyo)
  • Rhoda Castro-Caliwara (Women Business Council)
  • Ronn Astillas (Philippine LGBT Chamber of Commerce)
  • Consul Sergio Ortiz Luis (Philippine Chamber of Commerce and Industry)

Stay updated with the full coverage of The Business Manual CEO Awards 2025 via The Business Manual’s official website, Facebook, Instagram, and LinkedIn pages.

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