Elevating the Food and Beverage Industry: CEO Awards Honoree Ana Lorenzana de Ocampo

The Business Manual celebrates Ana Lorenzana de Ocampo’s innovative contributions in its second CEO Awards.

When talking about the local food and beverage industry, Ana Lorenzana de Ocampo’s name will—more often than not—come up in the conversation. The CEO and President of the Wildflour Hospitality Group, de Ocampo is a well-known highly respected entrepreneur in the food and beverage industry. 

The Business Manual honors Ana Lorenzana de Ocampo in its second CEO Awards for her significant contributions to the industry and the remarkable achievements she has made along the way. 

Founding and Expanding the Wildflour Hospitality Group 

In 2012, de Ocampo co-founded the Wildflour Hospitality Group, which introduced an innovative dining concept to the local dining scene. Embracing data and technology, de Ocampo incorporated these to her culinary knowledge and experience to grow and expand her company, which now includes several successful spin-off brands. 

Evolving the Original Concept 

The original Wildflour concept, which combines artisanal baked goods with a diverse all-day dining menu that focused on straightforward brunch and comfort food, has since evolved and multiplied into eight brands. 

These include much-loved concepts such as Little Flour, Wildflour To-Go, Pizza Sisters, and George and Onnie’s. The company has also ventured into international franchises, adding Pink’s Burgers, Hot Dogs & Shakes to its continuously growing portfolio. 

Inspiring the Next Generation of Restaurateurs 

Ana Lorenzana de Ocampo’s success in the food and beverage industry has served as an inspiration both in the world of business and in the culinary community. A respected mentor and celebrated trailblazer in the industry, de Ocampo continues to be an exemplar to the next generation of talent who want to make their mark in the restaurant scene. 

Awards and Accolades

Ana Lorenzana de Ocampo’s achievements and contributions to her industry have been recognized through the years. Since 2021, she has been part of the Philippine’s Most Influential, a prestigious list put together by Tatler Asia. 

She has also been awarded Tatler Asia’s Restaurateur of the Year and Go Negosyo’s Inspiring Filipina Entrepreneur, among other accolades. 

The Business Manual CEO Awards 2025: Honoring Industry Disruptors

The Business Manual is proud to hold its second CEO Awards. With the theme “Honoring Industry Disruptors,” this year’s The CEO Awards honors visionary leaders who are reshaping business landscapes, pushing boundaries, challenging the norm, and setting new standards of success. 

Criteria for Excellence

This year’s awardees have been selected from a pool of nominations that include business leaders from both startups and industry giants. Each nomination has been carefully assessed in order to determine if the nominee exhibits the following qualifications in order to be considered for the award:

Innovation, Adaptability, and Disruptive Leadership 

• Measures the CEO’s ability to drive innovation, adapt to market changes, and lead the company like industry disruptors who challenge norms and leave a lasting impact.

Effective Management and Strategic Governance 

• Assesses the candidate’s business achievements. This includes how the CEO steers the company toward revenue growth and how he or she scales the business (both locally and internationally).

Brand Influence and Recognition in their Industry

• Considers how the CEO has built the credibility and reputation of the company. It gauges how known and recognizable the company is and whether it has attained brand awareness within a wide range of audiences.

Personal Image and Credibility 

• Evaluates the CEO’s reputation and how well he or she is perceived by business partners, employees, stakeholders, and consumers. This also includes how he or she applies ethics as a leader, as well as how his or her image contributes to both brand and company representation. 

Contribution to Society 

• Determines how a CEO has effectively led his or her company and its overall contribution—not just to its respective industry, but to society as a whole. This includes how he or she has implemented corporate social responsibility (CSR) programs or social causes, attained local and/or international recognition, partnered with government initiatives, or exerted efforts for the country.

For this year, The Business Manual’s esteemed panel of judges include: 

• Eric Pike Caeg (International Council for Small Business)
• Jay Fajardo (Ideaspace Ventures)
• Mina Akram (Go Negosyo)
• Rhoda Castro-Caliwara (Women Business Council)
• Ronn Astillas (Philippine LGBT Chamber of Commerce)
• Consul Sergio Ortiz Luis (Philippine Chamber of Commerce and Industry)

Stay updated with the full coverage of The Business Manual CEO Awards 2025 via The Business Manual’s official website, Facebook, Instagram, and LinkedIn pages.