Philippine Franchise Association Receives the Business Catalyst Award at The Business Manual CEO Awards 2025

The Business Manual honors the contributions of the Philippine Franchise Association to the growth of Philippine enterprises in its CEO Awards 2025.

This year, The Business Manual is proud to hold its second CEO Awards. With the theme “Honoring Industry Disruptors,” the CEO Awards 2025 honors visionary leaders who are reshaping business landscapes, pushing boundaries, challenging the norm, and setting new standards of success. 

The Business Catalyst Award 

The Business Manual CEO Awards 2025 likewise recognizes business organizations that have demonstrated exceptional commitment in supporting and empowering Filipino entrepreneurs with its Business Catalyst Award. 

The CEO Awards 2025 presents the Business Catalyst Award to the Philippine Franchise Association (PFA). The Business Manual recognizes the PFA as one of this year’s three outstanding business organizations that have contributed to the growth of Philippine enterprises through fostering innovation, creating opportunities, and enabling the growth of small and medium enterprises. 

Promoting Franchising as a Tool for Economic Development

Guided by its vision of transforming the Philippines into the “Center for Franchise Development in Asia,” the PFA is a voluntary self-regulating body for franchising in the country. It is home to the country’s most trusted franchise brands and aims to promote franchising as a powerful tool for enterprise and job creation. 

Empowering Franchisees and Franchisors Alike

With the belief that the country’s franchising sector is an important contributor to the economy, the PFA works to empower both franchisees and franchisors by helping them strengthen their capabilities and connecting them with business enablers. 

The PFA regularly holds seminars, webinars, and franchise expositions, including the Franchise Asia Philippines, which is considered the biggest franchise show in Asia. It is likewise considered as one of the biggest franchise shows in the world.

Recognizing Excellence Within the Sector 

The PFA also ensures that success and excellence does not go unnoticed within the sector. Its Franchise Excellence Awards (FEA), the only industry award for the sector, celebrates businesses that have exhibited excellence in business growth and ethical business practices. 

Awarded to both international and local brands, the FEA recognizes businesses that have significantly contributed to the success and growth of the sector in the Philippines.

Awards and Accolades

The PFA’s outstanding contributions to the growth and empowerment of the Philippine franchising sector has been recognized with awards and accolades. Specifically, the association has been honored with the Industry Development Award by the Ang Susi Awards of the Philippine Council of Associations and Association Executives (PCAAE). 


Stay updated with the full coverage of The Business Manual CEO Awards 2025 via The Business Manual’s official website, Facebook, Instagram, and LinkedIn pages.

Learn straight from the top CEOs and business leaders.
Access exclusive articles and videos.

Lower Left

Learn straight from the top CEOs and business leaders. Access exclusive articles and videos.