[ASK TBM] How to Start an Online Beverage Business?
Starting a beverage business, especially online, can be very daunting. Kim Ruiz, the owner of Daily Matcha, shares tips and advice for aspiring business owners.
According to a report by Statista, the revenue for the beverage market is projected to reach $551.40 million (approximately PHP 30.80 billion) in 2023. Moreover, revenue is expected to result in a projected market volume of US$955.40 million (around PHP 53.30 billion) by 2027. And this encompasses both alcoholic and non-alcoholic beverages, as well as hot drinks and other types of beverages.
Given these numbers, it can be very enticing to start a beverage business—even just online, especially since it sounds easy. But when you actually get into the spirit of things, you'll find that it's easier said than done, especially when factors like how to market your products, how to package and deliver them to customers, and how to maintain their shelf life come into play. Among even more reasons, of course.
But if this type of business is something you really want to get into, don’t worry. We asked for some tips and advice from someone with firsthand experience in starting a beverage business. Here is what Daily Matcha owner Kim Ruiz has to say.
Why did you choose to invest and start a business in the food and beverage industry, specifically focusing on the market for matcha drinks?
The market for matcha drinks—although growing—still presented a niche within the broader food and beverage industry. I recognized that by specializing in matcha, I could differentiate my business from competitors and offer a distinctive product to a specific target audience.
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