Why Live Selling Works, According to Shoppertainment Co-founder and CEO Hiyasmin Neri-Soyao

By marrying the concept of e-commerce and content creation, Shoppertainment Co-Founder and CEO Hiyasmin Neri-Soyao pioneered a future-ready way for businesses to grow digitally.

Before Shoppertainment Live, Inc. became the full-production live selling or livestream shopping network that it is known for today, it first started out as a small shared space with a makeshift cloth backdrop and some Christmas lights. A mere three employees were running the show, while the company's Co-Founder and CEO acted as both talent and boss.

To date, Shoppertainment has more than 250 brand partners under its wing and proudly boasts of a revenue increase of 300 times versus its first year of operations... all in a span of two years! What's more, the company has expanded its studios to an 11,000 sqft space—taking up three floors of their current office building.

While the monumental success was a product of ingenuity, many months of hustling, and a big idea that just worked, it also took the leadership of a skilled captain to steer the business to its success. And at the helm of this live selling network is Hiyasmin "Yas" Neri-Soyao—the Co-Founder and CEO and a woman leader in her own right.

In this exclusive interview with The Business Manual, Yas reveals how it all came to fruition—stemming of course from how she made live selling work.

From Home Shopping Network to Live Selling

A former shop host—popularly known for her stint at TV channel O Shopping—Yas was no stranger to the limelight, as she has also been an ABS-CBN talent and a content producer for lifestyle publications like One Mega Group, ANC, and Rappler.

But now, the multi-hyphenated woman gears up for yet another role as the Co-Founder and CEO of the country's pioneer full-production live selling network, Shoppertainment Live Inc.