Although salary is still a fundamental requirement in choosing a company to work for, Filipino Gen Zs have diversified their employment preferences to include so much more.

Did you know that based on data from the Bureau of Labor Statistics, Filipino Gen Zs in the 16 to 24-year-old age range made up 11.6% of the workforce in 2020 alone? As a matter of fact, most of them are working in the retail and hospitality industries, which were all hit hardest by the pandemic and lockdowns. And given these extraordinary circumstances, their perspective and needs have changed—based on both their ideologies and the situation at hand.

How so? For one thing, Gen Z behaviors are rooted in one element: the search for the truth. This is why they "value individual expression and avoid labels, mobilize themselves for a variety of causes, believe that communication can effectively solve conflicts and improve the world, and make decisions in a highly analytical and pragmatic way."

What's more, they "value diversity, push for inclusion, and look for a positive company culture that acknowledges social issues and promotes equality and belonging," according to data from Manila Recruitment.

Given all this, and the fact that the oldest Gen Zers are just starting out in their careers—thus making them the smallest population in the workforce today—human resource managers or recruiters will need to keep their hiring and employment tactics up-to-date.

In this article, we delve into what the Gen Z workforce wants from their future employers and how you can attract and retain them in your company.

What the Filipino Gen Z Workforce Wants

According to the latest annual global talent insight report by employer branding agency Universum—which polled more than 5,000 students from 103 universities from November 2022 to March 2023—young Filipinos prioritize employers who are able to offer training and development, a conducive work environment, and high future earnings.

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