How do you grow your business using influencer marketing? Anna Magkawas shares how she leveraged influencer marketing to launch Luxe Beauty and Wellness Group to online selling success.

How do I grow my business online? Should I use influencer marketing? And how do I use influencer marketing to expand my brand's reach and improve my business' bottom line? These are just a few of the commonly asked questions by entrepreneurs in today's fast-moving business environment. In an exclusive interview with The Business Manual, Anna Magkawas, Founder and CEO of Luxe Beauty and Wellness Group, shares how she leveraged the power of online selling and influencer marketing to create a multi-million peso brand.

Anna Magkawas' entrepreneurial journey began with a business selling luxury bags called Luxe Online PH. Thanks to the rise of online selling during the pandemic, this business taught her how to succeed online before she ventured into skincare and other products with Luxe Beauty and Wellness Group.