The award was given during the LinkedIn Talent Awards at Shangri-La The Fort in BGC.

The Bank of the Philippine Islands (BPI) has received the award for Best Employer Brand from LinkedIn Philippines in the recently held LinkedIn Talent Awards. This specific award is for companies that have more than 10,000 employees who follow and engage in its LinkedIn account.

The 171-year-old bank was likewise chosen as a finalist for the Diversity Champion Award for initiating meaningful conversations involving inclusion, belonging, and equity.

“We really make sure that we take care of our employees and set them up for success because they are the heart of BPI,” BPI Chief Human Resources Officer Maria Virginia Eala says in a statement. “The 171-year history of the Bank would not have been possible if not for them.

“It is our mission to cultivate in them our core values of excellence, integrity, and customer obsession to develop happier, engaged, motivated and customer-focused professionals,” she adds. “We are grateful to LinkedIn Philippines for recognizing our efforts and inspiring us to do more.”

Other Best Employer Brand Awardees 

According to LinkedIn, the Best Employer Brand award recognizes companies that are “focused on building a strong employer brand to engage with their audience in a meaningful way.”

Aside from BPI, three other companies won the Best Employer Brand award in their respective categories:

For companies with less than 1,000 employees on LinkedIn, AIA Philippines took home the award, beating AllValue Holdings Corp. and GCash (Mynt – Globe Fintech Innovations, Inc.). 

For companies with 1,000 to 5,000 employees on LinkedIn, Cebu Pacific Air bested Solaire Resort and Casino as well as UnionBank of the Philippines to win the award.

Finally, for companies with 5,000 to 10,000 employees on LinkedIn, Globe Group won the award while Smart Communications, Inc. and Universal Robina Corporation (URC) were the finalists. 

As for BPI, it won the award over PLDT and the Jollibee Group of Companies. 

Importance of Building a Strong Employer Brand

What exactly is employer brand or employer branding? LinkedIn defines it as “simply how you market your company to desired job seekers.” 

Employer branding involves a company’s identity and how it is communicated not just to potential employees, but to current employees as well. This can be communicated via internal memos, employee handbooks, and even job postings for potential employees. 

Building a strong employer brand is important in order for employees to understand what the brand is all about, including its mission, vision, and its company culture. It is likewise important to communicate this effectively so that employees—both current and potential ones—can form a clear picture of the company’s goals and how they, as employees, fit into the picture.