These PH Startup Founders Have Been Included in Endeavor’s 2025 Outliers Class
According to Endeavor, this year’s class raised $42 billion (approximately PHP 2.4 trillion) in capital in the last three years.
Endeavor, a global community of, by, and for high-impact entrepreneurs, has announced its 2025 Outliers class. Every year since it published its Outliers class in 2020, Endeavor selects a cohort of companies that are deemed to be the top performers in the startup community.
Companies were chosen across three criteria, which are as follows:
- Scaling up – $25 million to $50 million (approximately PHP 1.4 billion to PHP 2.8 billion) in revenue
- Scaled up and growing – $100+ million (approximately PHP 5.7+ billion) in revenue
- Multipliers – $500+ million (approximately PHP 28.5+ billion) in revenue
This year, founders from five Philippine startups have been included in the cohort of Outliers released by Endeavor.
ER Rollan and Shiv Choudhury (Growsari)
ER Rollan and Shiv Choudhury started tech-enabled B2B platform Growsari in 2016 as an ordering platform for sari-sari stores in three cities. Today, Growsari is present across 40 key cities and 400 municipalities in the country.
Aside from providing affordable and on-demand inventory and working capital credit lines, Growsari also offers bills payment, Wi-Fi, e-commerce, and other related microservices for its clients.
Georg Steiger, Huyen Nguyen, and Ritche Weekun (Billease)
A consumer finance app, Billease was launched in 2017 by Georg Steiger, Huyen Nguyen, and Ritche Weekun. Bilease’s goal is to provide a more accessible and affordable way for Filipinos to enjoy financial services.
Users of the Billease platform enjoy a 3.49% monthly interest rate, flexible credit lines, and exclusive features such as bills payment and e-wallet top ups.
Greg Krasnov (Tonik)
The Philippines’ first fully digital neobank, Tonik is on a mission to revolutionize the way money works not just in the Philippines but in the rest of Southeast Asia. Launched in 2021 by Greg Krasnov, Tonik leverages innovation and technology to scale financial services.
It offers a wide range of consumer banking products, such as savings accounts, loans, debit cards, and more.
Kevin Zhang (Inteluck)
Founded in 2014 by Kevin Zhang, Inteluck offers data-driven end-to-end logistics services to enterprises in the Philippines as well as across Southeast Asia. With a goal of maximizing logistics efficiency, Inteluck supports a variety of logistics platform services.
These include domestic FTL (full truckload) transportation, freight forwarding, warehouse management, cross border transportation, and other related bespoke supply chain services.
Steve Sy (Great Deals)
Initially established as a wholesaler selling to different stores in the country in 2012, Steve Sy has grown Great Deals into the Philippines’ leading e-commerce enabler.
With a mission of uplifting Filipino lives through the digital economy, Great Deals provides an end-to-end ecosystem that includes services such as marketplace management, digital campaign coordination, and warehouse and fulfillment.
