How Tiny Buds Become TikTok Shop’s No. 1 Baby Skin Care Brand
Leveraging TikTok Shop’s ACE Indicator System, Tiny Buds found success on the ecommerce platform.
Tiny Buds, a brand founded in 2009 by a mother looking for gentle, safe, and natural products for her child, has come a long way in the past 16 years. In fact, Tiny Buds has been named the top baby skin care brand on TikTok Shop.
Proudly Filipino and female-led, Tiny Buds has become more than just a parenting essential in Filipino households. Through the years, the brand built its digital presence by fostering connection and trust, allowing it to become a support system that listens, engages, and evolves with the community it serves.
Joining TikTok Shop has allowed Tiny Buds to deepen that connection, using the platform to reach digital-savvy moms. Going beyond just promoting products, the brand shared stories, had real-time conversations with the community, and created a space where moms felt seen and supported.
“We started early, so we had a stable following on TikTok Shop. We created fun, interesting, and informative content, one of which went viral in 2020,” said Tiny Buds Marketing Head Lorin Tan.
“That moment really changed things for us,” Tan added. “We realized that when a brand leads with honesty and connection, it can go far, not just in reach, but in relevance.”
Achieving Measurable Growth on TikTok Shop
Tiny Buds kept its community engaged through consistent livestreams and creator-led content that showcased the brand’s authenticity. The brand’s content strategy saw a 61% increase in content output and a 15% rise in livestream entry rate, which shows that more parents have been engaging directly with the brand in real time.
This has proven to be very successful for Tiny Buds as the brand recorded a 29% increase in year-on-year sales in the first quarter of 2024. This led to Tiny Buds’ recognition as the no. 1 baby skin care brand on TikTok Shop.
“Live selling connected us with our customers in such a unique way that no other channel has been able to, since we’re able to interact with them one by one,” said Tiny Buds Ecommerce Channel Head Lys Tan.
“We felt this was important because our customers are new parents who have so many questions about their kids,” she explained. “Being able to answer those live, while showing them how our products work, created a different kind of bond. It made us feel like we were truly part of their parenting journey.”
Forming Genuine, Lasting Connections
One of Tiny Buds’ most memorable milestones on TikTok Shop took place during its 2024 Super Brand Day.
“It broke records for us, and it was a celebration, not just for the sake of a sale, but it also had a heart component to it,” shared Lys Tan. “A portion of the proceeds was donated to support an orphanage that also operates a beekeeping center.”
“It tied back to our love for nature and our desire to support growing families, however they’re formed,” she added.
With the help of TikTok Shop’s ACE Indicator System, which offers sellers guidance across their Assortment, Content, and Empowerment strategies, Tiny Buds has been able to connect with millions of moms seeking gentler ways to care for their children, or even just a companion on their motherhood journey.
Community-First Approach
For Tiny Buds, community always comes first, and this is reflected in the brand’s journey on TikTok Shop. Its success as the no. 1 baby skin care brand on the platform shows that when you build with care, connect with purpose, and stay close to your audience, success follows naturally.
“Tiny Buds is a perfect example of how a community-first brand can grow meaningfully on TikTok Shop,” said TikTok Shop Philippines Marketing Lead Franco Aligaen, Marketing Lead at TikTok Shop Philippines.
Aligaen added, “By consistently investing in engaging content and creator-driven livestreams, Tiny Buds became more than just a baby brand—they became a trusted village that supports parents in real and relatable ways.”
