Fueling Growth: Shell Helix Fast Track Program Empowers Auto Entrepreneurs in Cagayan de Oro

The program equips automotive workshops with skills, insights, and tools they need to stay competitive in the industry.

In Cagayan de Oro, a city known as the gateway to Northern Mindanao, the hum of enterprise grows louder with every revving engine. Its economy rose by 6.8% in 2024, driven by a strong services sector which accounts for 76.5% of total output. Cagayan de Oro remains at the forefront of Northern Mindanao’s development, solidifying its role as the region’s economic and commercial center. Shell Helix recently brought its Fast Track: Auto Workshop Business Summit to the city—an initiative designed not just to fuel vehicles, but to empower the people and businesses that keep them running.

Now on its second run, Fast Track continues to gather auto workshop owners, entrepreneurs, and Shell Helix partners to exchange insights, strengthen networks, and chart new paths for business growth. What started as a summit introducing new business opportunities has evolved into a movement that builds more efficient, competitive, and sustainable automotive enterprises.

A Platform for Learning and Empowerment

At its core, the Shell Helix Fast Track program is about equipping local automotive workshops with the tools, knowledge, and confidence to thrive in the industry. The Cagayan de Oro leg featured a strong lineup of sessions led by Shell experts and industry veterans, covering topics that reflect the modern entrepreneur’s realities: from adapting to shifting customer expectations to leveraging technology and financial tools to streamline operations and elevate service quality.

Participants also gained practical insights on how to scale responsibly by expanding their business capabilities while creating more jobs to support their respective communities.

Through mentorship, networking, and access to growth resources, workshop owners left the event with actionable strategies to support long-term success.

Partner-Driven Progress

Unlike traditional franchise models, Shell’s Fast Track program operates on a partner-first approach. There are no franchise fees involved in joining Fast Track. Instead, Shell Lubricants works closely with each automotive shop to understand its goals, challenges, and growth potential.

“Our role is to guide our partners toward decisions that make sense for their business and community,” said Ika Halili, Head of Marketing and Business Development for Shell Lubricants. “It’s about helping them grow steadily and sustainably, not just encouraging expansion for expansion’s sake.”

This approach has allowed Fast Track to become more than a business accelerator. Since its first run, many workshops have deepened their partnerships with Shell Helix, upgrading their facilities, expanding their offerings, and investing in upskilling their teams. These developments demonstrate how the program continues to deliver long-term value for both partners and their communities. .

Strengthening the Industry, One Workshop at a Time

The ripple effect of the Fast Track program goes far beyond revenue growth. Every upgraded workshop represents new opportunities for mechanics and technicians, higher standards for motorists, and stronger local economies. The program is helping uplift an entire industry by empowering the people at its core.

“Every workshop that grows adds to the vitality of its community—from the people it employs to the customers it serves,” said Jensen Garcia, Shell Helix Brand Manager. “Shell Helix is proud to be part of their journey, because their progress contributes to local progress as well.”

This inclusive mindset reflects Shell’s commitment to empowering workshop partners with the knowledge, tools, and opportunities they need to thrive. By nurturing entrepreneurship and capacity building within the automotive aftermarket, Shell is also creating a more professional, efficient, and customer-focused ecosystem that benefits everyone on the road.

Through Fast Track, Shell continues to fuel the ambitions of Filipino workshop owners, helping them accelerate not just their business growth, but the growth of their communities as well.

For updates and future initiatives, follow Shell Pilipinas Corporation on Facebook, TikTok, Instagram, YouTube, and LinkedIn, and visit its official website.

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