Marking 50 Years of Mega: CEO Michelle Tiu Lim-Chan on What’s Next

Mega Prime Foods celebrates 50 years in the industry as its own female CEO takes the company to greater heights.

This International Women’s Month, Mega Prime Foods celebrates the impact of women in leadership as they shape industries and drive meaningful progress.

Led by its own female CEO, Michelle Tiu Lim-Chan, the company marks its 50th year, looking ahead with a focus on innovation, sustainability, and inclusive leadership.

In 2023, the company behind Mega Sardines, the number one sardines brand in the country, appointed Tiu Lim-Chan as its new President and CEO.

“Her appointment is significant— not just as a woman executive but as a daughter stepping into a leadership role in a family business, reflecting a shift towards a more inclusive leadership,” the company said in a statement.

A recent survey by the Philippine Business Coalition for Women Empowerment (PBCWE) revealed that while 21% of women held board seats in 2022, they only held 13% of CEO positions in the country.

For Mega Prime Foods, Tiu Lim-Chan’s appointment is a step towards increasing female representation at its executive level.

Now at the helm of the food company, Tiu Lim-Chan is shaping the future of Mega Prime Foods and contributing to a more diverse business landscape in the Philippines.

A Family Legacy of Malasakit

Mega Prime Foods believes its success has been driven by the Filipino value of malasakit— caring, providing, and extending support to others. Tiu Lim-Chan assures that she is committed to this vision, and that the Mega legacy will continue to thrive for generations to come.

“When malasakit is embedded in the workplace culture, it fosters an environment where employees work with compassion and a genuine desire to uplift one another. It becomes a powerful motivator, encouraging individuals to act with goodwill and purpose,” says Tiu Lim-Chan.

“In our 50 years in the business, our proudest edge is our ability to translate this commitment to our products, fostering a deep understanding of food and love on the table.”

This care and concern extends to the environment, as Mega Prime Foods has initiated its own sustainability programs, such as the Mega Ocean Clean-Up, which involves sweeping the sea floor for garbage by attaching nets to the company’s boats and bringing the collected waste back to land.

The Drive for Excellence and Consistency

Mega Prime Foods embraces its rich heritage and culture while welcoming today’s dynamic and evolving landscape. Because of this, Tiu Lim-Chan has transformed the company into a modern, globally competitive enterprise.

Not content to rest on its laurels, Mega Prime Foods has expanded into the beverage industry, introducing brands such as Primo Sparkling Juice and Jimm’s Coffee Mix and offering more choices to Filipino families.

Women Leading the Future of Business

Mega Prime Foods believes that women have been and will continue to be an influential and dominant force in Philippine business, with its own President and CEO serving as an excellent example of how women continue to transform industries and foster meaningful advancement.

The company believes Tiu Lim-Chan’s leadership will inspire other women who want to be future leaders.

“Her leadership serves as a beacon of inspiration, proving that women have the ability to empower communities, raise industry standards, and lead with impact, innovation, and purpose. Through her example, she continues to break barriers and redefine what it means to be a female leader.”

With her passion for excellence and growth, and compassionate leadership, Mega Prime Foods is undoubtedly in good hands.