How Thirst Mobile Bar Has Remained Competitive for Over a Decade

In the highly competitive food and beverage industry, launching a business is challenging enough, but growing it and ensuring its long-term survival is an even greater feat. Thirst Mobile Bar not only navigated these hurdles; the brand has thrived for over a decade.

Launched in 2010 by Gentle and Kriska Manelle Signo, Thirst Mobile Bar offers a wide range of beverage services tailored to different events, constantly aiming to provide a premium and hassle-free drinking experience.

It has come a long way from the time when it could handle only a single setup daily. Thirst Mobile Bar can now accommodate as many as 50 events concurrently. 

The continuous growth of Thirst Mobile Bar for 15 years (and counting) is a feat that fellow businesses can emulate. Here’s how Thirst Mobile Bar has remained competitive in the market all these years. 

Understanding the target market 

Given the quality of its service and the variety in its drinks list, Thirst Mobile Bar can cater to corporate events, birthdays, debuts, house parties, and even simple gatherings.

Through the years, Thirst Mobile Bar has gained a better understanding of its target market. It offers customization options and a variety of drinks to suit client preferences. 

Providing quality service 

While the presentation and taste of its food and beverages remain a top priority, Thirst Mobile Bar also ensures that it provides quality service to its clients. 

In its more than 10 years in the market, Thirst Mobile Bar has built a strong reputation as a reliable and high-quality mobile bar service.

Expanding the product offerings 

At the forefront of Thirst Mobile Bar’s offerings is the unlimited mobile bar, which includes free-flowing cocktails, mocktails, hardshots, and flaming shots throughout the event. Despite this being a crowd favorite, Thirst Mobile Bar did not limit itself to offering just beverages and expanded its packages to cater to other client needs. 

Aside from the unlimited mobile bar, it also offers a consumable package composed of freshly-made bottled drinks that can be delivered anytime, a slush package that includes both alcoholic and non-alcoholic slush drinks, and a coffee bar package that has hot or iced freshly brewed espresso-based drinks and more. 

In addition to these, Thirst Mobile Bar also has a kiddie bar package for children that offers non-alcoholic mocktails, fresh juices, and snacks like cookies, candies, and chocolates. It also has a bingsu package that provides a unique dessert bar experience for those who are fans of the Korean shaved ice dessert. 

Thirst Mobile Bar likewise offers an ice cream package that serves classic and premium ice cream flavors with customizable toppings.

Key takeaways 

Surviving in a highly competitive market is often easier said than done. Thirst Mobile Bar is an example of how a clear understanding of the target market can go a long way. It is also an example of how a business can stay true to its core product or service but still successfully branch out to offer more to its target market. 

By combining tasty food and beverages in different value-for-money packages and high-quality service, Thirst Mobile Bar ensures that it remains competitive and offers an experience that clients will keep coming back to.