Haleon Appoints Maimai Madrid-Punzalan as PH General Manager
The seasoned FMCG brand builder and startup innovator will lead the growth of Haleon’s market-leading portfolio.
Haleon, a leading Consumer Healthcare company specializing in everyday health products, has recently appointed Maimai Madrid-Punzalan as its General Manager for the Philippines. Madrid-Punzalan succeeds Jeffrey Go, who was appointed as General Manager for Haleon Taiwan.
Formerly known as GSK Consumer Health, Haleon has a strong portfolio of trusted brands spanning multivitamins and supplements, oral care, and over-the-counter drugs, including Centrum, Sensodyne, and Robitussin.
With over two decades of leadership experience across marketing, commercial strategy, and retail transformation, Madrid-Punzalan brings a proven track record of driving business growth and pioneering consumer-first innovations. She joins Haleon at a pivotal time as the company accelerates its Win as One strategy—an ambition to reach one billion more consumers globally by 2030 through science-led innovation and broader access to everyday health solutions.
Madrid-Punzalan’s experience in multinational FMCG companies such as P&G and Johnson and Johnson and in the startup space positions her to steer Haleon’s next stage of growth in the country. She will focus on accelerating innovation, digital expansion, and broader access to everyday health solutions for consumers nationwide.
Madrid-Punzalan joins Haleon from Growsari, a successful B2B e-commerce startup where she served as General Manager for Sarimart and Chief Marketing Officer for Growsari Enterprise.
“Haleon’s purpose to deliver better everyday health with humanity resonates strongly with me,” said Madrid-Punzalan. “It’s a privilege to lead a company that deeply understands the lives of Filipinos and is dedicated to caring for their overall health and well-being. Together with the Haleon team, our customers, and partners, I am excited to create meaningful impact and bring health into more hands across the Philippines.”
Expanding Market Share in a Highly Lucrative Market
Under Madrid-Punzalan’s leadership, Haleon aims to further expand its footprint in one of the most dynamic and fast-growing health markets in the region.
A 2024 Euromonitor study revealed that 6 out of 10 Filipinos take multivitamins, reflecting a consumer focus on wellness amid rising health risks and further opportunity to drive greater access. The Philippines’ strong economic momentum and growing focus on self-care present an important opportunity for Haleon to deliver on its purpose of “delivering better everyday health with humanity.”
Among Haleon’s products, Centrum enjoys its position as the leading multivitamin and consumer healthcare brand in the Philippines. The introduction of Centrum Kids has further strengthened the brand’s leadership, pioneering the kids’ multivitamin gummies segment through innovation in formulation and taste.
Sensodyne, on the other hand, is recognized as the #1 toothpaste for sensitive teeth and heritage brands such as Robitussin, Caltrate, and Stresstabs continue to be trusted by generations of Filipino families.
Haleon Philippines’ success has also been driven by its strong culture of care and collaboration. The company has been recognized as one of the Best Employers in Asia by HR Asia for three consecutive years (2023 to 2025). This is a testament to Haleon’s efforts to build a workplace where people can thrive while making a meaningful impact on consumers’ lives.
This leadership transition ushers a new era of purpose-driven growth, focused on empowering Filipinos to take charge of their health through products built on science, trust, and accessibility.
