Why This Popular Fast Food Chain’s Sapphic Ad Won Praises
Local fast food chains love creating ads that capture everyday moments. A few days before Pride Month, this viral sapphic ad by McDonald's captured the hearts of many. Here's why.
Did you know that ads that have emotional content perform twice as much as those that don’t have any? In fact, statistics also show that emotionally triggering ads can persuade 70% of viewers to buy a product, plus, emotionally appealing ads are even more likely to be shared. This applies mostly to Filipinos who have a knack for emotionally appealing ads that they can relate to.
That being said, many companies—especially fast food chains—in the Philippines have been producing ads with relatable, short stories that tug on the heartstrings of Filipinos. Take for example McDonald’s.
Although the fast food chain has produced many heartwarming commercials, it is foremost remembered for its iconic commercial "Kain na, Gina" which depicts a forgetful grandfather in said restaurant with his granddaughter, whom he'd mistakenly call Gina instead of Karen. The scene then ends with a touching gesture where he cuts the hamburger in half and calls Karen by her correct name, saying that she is his favorite granddaughter.
Now, just before Pride Month started, McDonald’s yet again launched an ad that grew viral. With over 6.2 million views, 337,000 reactions, 11,000 comments, and 74,000 shares on their Facebook page, this commercial has definitely caught a lot of attention.
In this article, we delve into why the ad went viral, what the fast food chain did right, and how you can apply all this to your brand's campaigns.
What the Ad is All About
In their latest commercial, McDonald’s showed a woman who skateboards her way to the drive-thru several times to order various food items—a cheeseburger, medium-sized fries, and a large iced coffee—one at a time. Every time she picks up the items, she and the crew member exchange flirty looks.
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