Shell Tops Global Lubricants Market for 19ᵗʰ Consecutive Year
Shell’s leadership is driven by investments in premium, high-efficiency products.
Shell Lubricants has secured its position as the leading global supplier of finished lubricants for 19 consecutive years, according to the 23rd edition of Kline & Company’s (Kline) Global Lubricants: Market Analysis and Assessment 2025.
Ranked #1 based on sales volume across automotive and industrial segments, Shell captured an 11.6% global market share in 2024, with sales split nearly evenly among consumer automotive (37%), industrial (32%), and commercial automotive (31%).
The report provides a comprehensive analysis of automotive and industrial finished lubricants products and assesses trends across end-use industries, trade classes, and emerging technologies such as electric vehicles (EVs) and immersion cooling fluids (ICFs) in both digital and energy infrastructure.
“At nineteen consecutive years of leadership as the number one global supplier of finished lubricants, we remain focused on the ability of lubricants to power progress across consumer, commercial and industrial applications. Our aim is to become the most customer-focused energy marketer and trader, and we continue to invest in premium, high-efficiency products. These offerings create long-term value in areas where we have market leadership and competitive advantages.” said Jason Wong, Global Executive Vice President Shell Lubricants.
Kline Senior Project Manager Sushmita Dutta regards maintaining the number one position in the global lubricants market for 19 consecutive years as a remarkable achievement. “Our analysis shows that Shell’s success is built on a consistent strategy: investing in technologically advanced, premium products and building lasting relationships with customers across all sectors,” Dutta said.
Shell’s global leadership position has been strengthened by its continued investment in premium and differentiated products, including Shell Advance motorcycle oil, Shell Helix passenger car motor oil, Shell Rimula truck and heavy-duty engine oils, and Shell Tellus and Shell Gadus for industrial sectors, among other brands—all preferred brands in major markets worldwide.
In 2025, Shell Helix Ultra became one of the first brands to upgrade to the latest API SQ specifications, reinforcing Shell’s technology leadership in engine performance and protection. This milestone was followed by the launch of Shell Advance Ultra with API SP, Shell’s most advanced motorcycle and scooter engine oil, trusted globally and the only premium motorcycle oil recommended by Ducati Corse. Shell also renewed its decade-long partnership with BMW M Motorsport, underscoring its commitment to pushing lubricant technology boundaries.
Beyond automotive, Shell introduced DLC Fluid S3, a cutting-edge Direct Liquid Cooling solution for high-performance computing and AI. In May, Shell Lubricants achieved an industry first when its immersion cooling fluids became the first to receive Intel certification, enabling their use in data centers worldwide.
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Shell Retains Position as the World’s Top Lubricant Supplier for 18 Straight Years
