Metro Retail Officially Relaunches Popular Private Label Blue Camp
Versatile, affordable, and effortlessly stylish—Blue Camp’s refreshed collection is designed for everyday wear.
Metro Retail Stores Group, Inc. (MRSGI) has officially relaunched its in-house fashion brand, Blue Camp.
Originally known for shirts and jeans, Blue Camp now bears a refreshed look and sharper identity with improved designs, upgraded fabrics, and accessible price points.
As one of MRSGI’s popular private labels, Blue Camp aspires to be the everyday style partner of modern Filipinos who prioritize both fashion and affordability.
“Blue Camp’s relaunch is an important milestone for Metro Retail. It reflects our vision of making quality fashion more accessible to Filipinos,” said MRSGI President and Chief Operating Officer Joselito Orense.
“We are proud to offer a brand that carries the Metro name and speaks directly to the needs of our shoppers, with fashion that is affordable, practical, and aligned with their everyday lifestyle,” Orense added.
Listening to What Shoppers Want
Expanding its product range to include casual wear, wardrobe essentials, and fashion-forward pieces for men, women, teens, and kids, Blue Camp has transformed into a brand with a sharper identity and broader market appeal.
Its latest collection is designed to meet the everyday needs of style-conscious customers, offering versatile pieces that transition seamlessly from work to leisure wear. With upgraded fabrics and fashion-forward designs, MRSGI positions the brand as a budget-friendly option and a go-to destination for versatile everyday wear.
Christopher Tiu, MRSGI’s Business Unit Head for General Merchandise, said that the company carefully aligned the brand’s direction with customer insights and evolving market needs.
“Blue Camp is now more versatile and on-trend, while still maintaining the value Metro is known for,” said Tiu. “This is about creating a brand that people will proudly wear, because it was designed with them in mind.”
Strengthening MRSGI’s Private Labels
The relaunch of Blue Camp is part of MRSGI’s efforts to strengthen its portfolio of private labels across fashion, home, and lifestyle categories. For MRSGI, such brands are critical in addressing the ever-changing needs of consumers.
“Private labels like Blue Camp allow us to be more agile and responsive to trends, while ensuring shoppers get the best mix of style and affordability,” Orense explained. “This is a space where we see long-term growth, and we are excited to continuously build on it.”
Now available in selected Metro department stores nationwide, Blue Camp’s return is just beginning. MRSGI is looking to introduce seasonal collections and expand availability, making the brand accessible to more Filipinos.
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